Street Address

City, State, Zip

Phone Number

Content Therapist, User Researcher, Creative Strategist, Product Designer

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It was that time of year for alumni giving. University of Wisconsin-Madison needed a bold, sticky idea to shake up their annual campaign.

Ready player one…

ROLE

Interviewer, Conceptual Copywriter, Brand Strategist

ACTIVITIES

Alumni Research, Creative Concepting, Copywriting

Team

Creative Director, Art Director, Interaction Designer, Project Manager, Developers

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A modern take on “feel good” nostalgia reminded alumni why they attended Madison and encouraged the competitive spirit of giving to attract new generations. Integrating storytelling, video, gamification and social sharing plus traditional advertising helped get record numbers of Badgers on board.