A global manufacturing spinoff was about to enter the marketplace. They needed to establish their brand apart from the parent company, while leveraging the legacy.
Go ahead, explore the live site…
ROLES
Interviewer, Content Strategist, Information Architect, Brand Strategist, Content Manager
ACTIVITIES
User & Stakeholder Research, Competitive Analysis, Content Assessment, Discovery Findings, Sitemap, Wireframes, Taxonomy, Social Media, Content Development
Team
Product Design Lead, Art Director, Copywriter, Interaction Designer, Visual Designer, Project Manager, Business Analyst, Technical Architect, Developers