One of The Claremont Colleges needed to attract high performers to a new Masters of Business and Science (MBS) program. Teaching the best of both worlds would prepare graduates for careers in the burgeoning biotech industry.

Ahead of its time…

 

ROLE

Interviewer, Conceptual Copywriter, Brand Strategist, Information Architect, Content Design

ACTIVITIES

User & Stakeholder Research, Creative Concepting, Sitemap, Copywriting

Team

Creative Director, Art Director, Interaction Designer, Videographer, Project Manager, Developers

 

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My “hybrid” concept ran wild before the term became ubiquitous. An integrated marketing campaign featuring tchotchkes, collateral and traditional advertising drove to a quirky microsite with storytelling videos. This creative approach stood out and helped brand Keck Graduate Institute as serious education with a sense of humor.