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Content Therapist, User Researcher, Creative Strategist, Product Designer

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The leading volunteer health organization in Alzheimer’s care, support and research aimed to broaden reach and engage younger audiences. Enter a creative campaign celebrating music moments from artists of all genres.

Hear the stories behind the music

roles

Creative Director, Brand Strategist

TEAM

Copywriter, Visual Designer, Interaction Designer, Developers

Sharing celebrity stories that echo the emotional journey of Alzheimer’s helped to increase concern and awareness. While the launch in March 2020 was not ideal timing, the campaign has been strong on social and new artists keep the music alive.