I design strategic, meaningful and memorable content that users truly need, read and understand.
Controlling content chaos with a smile
“Parents. Students. Doctors. Patients. Researchers. Caregivers. Tourists. Citizens. Customers. Employees. Volunteers. Members. More than users I’ve served throughout my career, these are everyday people who deserve better digital experiences.”
— kimberly arakelian, user-obsessed & human-focused content designer
Content-driven design begins with research. I interview users and stakeholders, moderate focus groups, lead workshops and write surveys. Then I analyze data and map the journey to discover what features and functionality are vital to define, design and develop. But I don’t stop at launch. Based on usability testing and analytics, I iterate content to make sure the experience continues to delight users long term.
800+
Interviews in my career
6,541
Post-it notes in my life
73%
Of my day spent solving problems